Press Kit

In one line

Ironside is a local-first iOS workout tracker with no subscription — log workouts, track every PR, get bring-your-own-key AI coaching, and keep your data on your device.

In one paragraph

Ironside is a workout tracker built for lifters who are tired of subscriptions. It's free to download; after a short trial (10 workouts or 30 days), a single one-time NZ$6.99 unlock keeps logging unlimited — no monthly fee, no ads, and no features held hostage. Every theme, icon, and font is free. Your training history lives on your device with no account required, and you can import your full history from Strong, Hevy, FitNotes, or JEFIT with one CSV. It was built by Mitchell Henderson, a solo developer in New Zealand.

Fast facts

• Platform: iOS now; Android planned for late 2026.
• Price: Free download; one-time NZ$6.99 unlock after the trial. Optional tip jar.
• Data: Local-first, no account, CSV import/export, Apple Health sync.
• Standout features: Estimated 1RM & volume charts, plateau/momentum insights, iOS widgets, BYO-key AI coach, Power Rank, Wrapped.
• Maker: Mitchell Henderson, solo developer, New Zealand.

Brand

Name is one word: Ironside. Headings use Unbounded; body uses Inter.

• Gold / accent: #F59E0B
• Background (dark): #020817
• Foreground: #E2E8F0

Contact

Press enquiries and promo codes: ironsideapp@gmail.com. Happy to provide additional screenshots or a review build on request.